Alcohol/drug/substance abuse is becoming an increasing menace in our society. Vimukthi is an anti-narcotics campaign launched by the Government of Kerala to highlight the seriousness of the situation and to create awareness among the people, especially the youth. It is a collective effort aims at eradicating all sorts of narcotic substances from Kerala.

It is being implemented with the help of students Police Cadets, Vimukthi Anti Drug Clubs of School and Colleges, National Service Scheme , Kudumbasree, Residence Association, State Library Council, and anti alcoholic organization, Different student, youth and Women’s organizations and Vimukthi Committees formed in Ward, Panchayat and Block levels of Local Bodies.

Addiction free Kerala is the aim of this campaign drive. State wide campaigns to make students, youth and general public to aware of the evils of drug addiction and alcoholism is being conducted as part of the mission under Excise Department. A governing body with the chief minister as chairman and Minister for Excise as Vice Chairman is constituted in the apex level. Additional Chief Secretary Taxes is the Convener of the mission. Minister of Health, Local Self Government, Finance, Education, Trade, SC/ST and Fisheries is the member of the body. The Chief Secretary, President of Sports Council, Advocate General, President of Kerala Panchayat association and representatives from the field of sports , arts, Culture and literature will also be the members. There will be committees formed in wards at the District, Local Self Government levels. Drug Free State is the motto of the mission.

We have started de-addiction centres in 14 districts along with hospitals of health department and counseling centres at Thiruvananthapuram, Ernakulam and Kozhikode to render the service of Psychologist and Sociologist to general public for counseling in drug abuse and alcoholic consumption in three zonal level.